b'Evolution and Innovation: GAES Group Adapts Its Product Structure to Current Customer NeedsGAES Group is transforming its internal organisation to better serve a changing market, combining experience, technology, and customer focus.Examples of GAES Groups productsGAES Group sees changes in theFor instance, instead of treating linearstrength up to now and will continue to be industrial market not as a threat, butsystems as standalone products,the foundation for the next 40 years.as an opportunity. With decades ofGAES now addresses them as partIn short, this restructuring of GAESs experience, the company has observedof a broader functional need within aproduct organisation represents far more how customer needs have evolved.motion solution. This shift encouragesthan a simple operational adjustment. Today, its no longer just about supplyingdeeper collaboration between technical,It is a reaffirmation of the companys components, its about deliveringcommercial, and integration teams,commitment to its customers and to complete, agile, and tailored solutionsenabling more complete and customisedcontinuous improvement. Because one for each sector. This understanding hasresponses, even from the early designof the key lessons GAES has learned over prompted GAES to take a significantphases. The result is a more consultativethe years is that to remain a valuable step forward: restructuring its internalcustomer approach and greater efficiencypartner, its not enough to adapt to product organisation to better reflectin technical proposal development. change, you have to lead it.these evolving needs and anticipateThis internal transformation is also driven future demands. by technology. GAES is improving itsContact here: Over the years, GAES has developed aninternal management and communication+34 943 445 777extensive portfolio of solutions: bearings,systems to ensure the entire organisationcomercial@gaessa.com linear systems, power transmission,shares a unified view of the customer,www.grupogaes.commechatronics, maintenance services, andfrom initial contact to after-sales service. integration projects. However, the verticalThe digitalisation of processes, adoption growth of these product lines revealedof collaborative tools, and integration of the need to rethink how the companymarket intelligence enable the company organises its internal resources in orderto be more proactive in identifying trends to remain efficient, agile, and consistentand tailoring solutions.in how it communicates its value toAs always at GAES, technological change the market. goes hand in hand with the human factor. The new product organisation approachThe companys team is actively involved places the customer at the centre. Ratherin the transformation, contributing ideas, than simply rearranging catalogues orexperience, and insight from across departments, GAES is redefining how itdepartments. This restructuring is not thinks about and delivers solutions. Thea top-down initiative, it is an internal objective is to enable closer collaborationevolution shaped by the people who know between teams, faster response times,the business best. GAES firmly believes and proposals that solve real challenges,that this combination of experience, not just product lists. innovation, and people has been its 34'