b'B2B Ecommerce Series: Build Solid Foundation for Your EcommerceEcommerce experts BigCommerce are back with another guide to help you with online business growth through digital transformation.In a recent study we conducted ofBigCommerces headless architecture global B2B buyers, 74% stated that theyand Open SaaS capabilities to manage use online platforms to transact andthese challenges effectively, while its make purchases for their business. So,PCI-secure checkout and pre-integration whether you already have an ecommercewith payment providers ensured presence, or you are looking for a way totransaction security, a key considerationlaunch one, it is essential that you focusfor B2B buyers.first on having an optimised foundationBigCommerces PCI-compliance and that fits your business needs. adherence to the OWASP Top 10 security The digital transformation undertakenstandards were indeed crucial. It allows by MKM Building Suppliesone the UKsMKM to maintain this high level of largest independent builders merchants security through front-end and back-end perfectly illustrates the essential steps tomicroservices, conducting successful create a solid B2B ecommerce presence. penetration tests and PCI scans.Modernising the digital experience Creating a unified customer experienceMKMs branches serve customersMKM chose Vue Storefront due to its pre-across B2B, B2C, and B2B2C channels,built integrations with Bloomreach and creating a uniquely complex businessBigCommerce, significantly reducing its model. To create smooth workflowstime to market. Vue Storefront offered a and unified experiences, its crucialcomplete storefront as a service solution, for B2B companies launching onlinereducing the burden of maintenance or replatforming to find a solutionand infrastructure management. that integrates seamlessly with theirIts customisable SEO functionality existing systems. allowed MKM to create an SEO strategy MKM adopted BigCommerce due to itsleveraging Bloomreach integration best-in-class ecommerce functionality,and BigCommerce API for productwhich was expanded upon throughdescription pages.microservices tailored to MKMs uniqueKey takeaways: business growth through requirements. BigCommerces API- digital transformationfirst approach enabled MKM to createMKMs experience demonstrates what integrations and automate workflows,a solid ecommerce foundation should reducing administrative burden anddeliver: whichever platform you pick, allowing sales and marketing teams toit should streamline your workflows, focus on their core tasks. integrate with your existing systems, Streamlining your workflows andempower your sales and marketing enhancing security teams, and enhance the overall online MKM leveraged Bloomreachsbuying experience. solutions for CMS, product search,For MKM, it meant utilising BigCommerce, product recommendations, and SEOBloomreach, and Vue Storefront, enhancements. These microserviceswhich led to significant performance optimised daily operations, such asimprovements: the B2B brand saw a real-time integration with MKMs ERP23.1% increase in year-on-year traffic, a for My Account area, facilitating top-up31% increase in total web orders, and a payments, credit payments, and branch31.5% revenue uptick. locator services. Whether venturing online for the first time Managing over 100 inventory lists,or optimising an existing online presence,Contact here:tens of thousands of product SKUs,its essential to find solutions that fit+44 8081 893323 nearly 200,000 registered customers,your business needs and systems. Yourrory.heffernan@bigcommerce.com and an astounding 1.79 billion-plusecommerce platform must be flexiblewww.bigcommerce.co.ukcustomer-product price combinations,enough to build unique experiences while MKM required a platform with flexibilityproviding a robust foundation to ensure and scalability. The brand pickedsecurity and ease of maintenance.22'