b'B2B E-commerce: Develop New Acquisition ChannelsE-commerce experts BigCommerce are back to guide us in the world of B2B marketing strategies in relation to omnichannel sales platforms.Recent years events, from the pandemicTikTok or Instagram, short and catchyand then operate effectively across to the global economic crisis, havecontent will be prioritised to encourage multiple channels.accelerated digital sales channels in thesocial shopping.Expanding your audience by going DTCtraditionally conservative B2B sector.In this sense, we could say that, Omnichannel sales platforms and toolscompared to traditional PPC advertising,B2B companies whose products reach for B2B are now widely accessible.social marketing is generally morethe end consumer should consider However, key questions remain: Howeffective as it allows for optimala direct-to-consumer (DTC) model, can B2B businesses maximise thisnarrowing down of the target audiencebalancing traditional distribution channels multichannel strategy? Which toolswhile also having lower costs, althoughand direct sales. This requires a modern, maximise returns? How can digitalit requires the production of more flexible, secure, and scalable e-commerce marketing attract new B2B customers? specific content. platform providing a consistent, seamless Selecting the right social channels browsing and purchasing experience for Maximising results with marketplaces both B2B and DTC processes.The new B2B customers are increasinglyMarketplaces are another vital channelKey Takeaways: Fulfil B2B needs, deliver millennials or younger, accustomedfor visibility and lead acquisition. AnB2C-like experienceto online purchases. Reaching theseincreasing number of marketplaces nowB2B omnichannel selling balances buyers through their preferred channels,offer B2B services alongside B2C, suchadapting to customers habits with primarily social networks, is crucial. B2Bas Amazon Business or industry-specificaddressing professional needs. Building a merchants need a presence not only onplatforms. B2B merchants should selectmore B2C-like e-commerce strategy while professional networks like LinkedIn ormarketplaces that fit their products andmeeting specific B2B requirements can X (formerly Twitter), but also on moreaudience to avoid wasting resources.enhance efficiency and satisfaction.infotainment-focused platforms likeSyndication tools can help manage YouTube, Instagram, Facebook, or TikTok. catalogues, price lists, and orders acrossContact here: Merchants should manage thesemultiple marketplaces, enhancing+44 8081 893323channels by adapting their tone of voiceefficiency and results. michela.delussu@bigcommerce.com and the type of content they publish:This will help maximise results whilewww.bigcommerce.co.ukon LinkedIn, communication will beminimising management costs. more corporate, focusing on brandFeedonomics is certainly a good positioning and reputation, while onway to quickly conduct market tests 16'